The Alive + Olivia Pre-Fall 2014 collection is a mix of sweet and feminine with edgy and masculine, although the androgynous aspect is not as clearcut as it usually is when it comes to this particular brand. Comprised of "generously embellished frocks and kicky separates" as described on Style.com, the collection is ultimately playful, which is perfect for the transition season. Get too serious too soon and the winter months will be nigh impossible to bear.
Made for the "New York City girl who's working all day and running around at night," explains the designer, the Alive + Olivia Pre-Fall 2014 collection also boasts a few a-line dresses with plunging backs, smart jackets and other tailored gems. It follows a monochromatic palette.
Edgy '50s-Inspired Fashion
The Alive + Olivia Pre-Fall 2014 Collection is Also Femininely Sweet
Trend Themes
1. Androgynous Fashion - The Alive + Olivia Pre-Fall 2014 collection blurs the lines between feminine and masculine aesthetics, offering an opportunity for disruptive innovation in the fashion industry.
2. Playful Transition Wear - The collection's playful and feminine designs for the transition season present a potential for disruptive innovation in the women's fashion industry.
3. Monochromatic Palette - The use of a monochromatic palette in the collection offers an opportunity for disruptive innovation in the color trends of the fashion industry.
Industry Implications
1. Fashion - The Alive + Olivia Pre-Fall 2014 collection showcases potential disruptive innovation in the fashion industry through its edgy yet feminine designs.
2. Women's Clothing - The collection's mix of sweet and masculine elements creates an opportunity for disruptive innovation in the women's clothing industry.
3. Design and Retail - The Alive + Olivia Pre-Fall 2014 collection's innovative designs for the transition season could disrupt the design and retail industry by offering new options for consumers.