Alice Waters has teamed up with Levi’s and numerous artistic celebs, releasing a collection of T-shirts in support of Edible Schoolyard. Edible Schoolyard is a national organization that works to put garden and kitchen education back into grade-school learning. This collection celebrates 40 years of the 'Delicious Revolution,' emphasizing the work that Alice Waters and her restaurant Chez Panisse have been committed to since 1971. Waters has united individuals spanning from farmers to journalists to politicians in an attempt to promote an American food landscape that is both sustainable and healthy.
Sofia Coppola, Dave Eggers, Maira Kalman, Dave Byrne are just few of the names of those recruited in designing these tees. These quirky tees are comfortable, comical and 100% of the purchase goes toward Edible Schoolyard! As an added bonus, the shirt tags double as seed packs. Simply add water and soil and you’re on your way to having a little garden of your own!
Shirt Tag Seeds
The Edible Schoolyard Project Promotes Healthy Food Education
Trend Themes
1. Garden Education - There is a trend toward promoting garden education in grade-school learning, and the Edible Schoolyard Project is taking advantage of this disruptive innovation opportunity.
2. Sustainable Fashion - The collaboration between Levi's, Alice Waters, and various artists highlights a trend toward sustainable fashion, with a disruptive innovation opportunity to create more clothing and accessories that promote environmental and social responsibility.
3. Creative Fundraising - The idea of using T-shirt sales to raise funds for education and sustainability programs, while adding value with the shirt tags as seed packs, presents a trend toward creative fundraising, with a disruptive innovation opportunity to develop similar strategies for other causes and industries.
Industry Implications
1. Education - The Edible Schoolyard Project is trying to promote garden and kitchen education back into grade-school learning, presenting a disruptive innovation opportunity for companies in the education industry to incorporate more hands-on and sustainable learning experiences for students.
2. Fashion - The T-shirt collaboration between Levi's and various artists promotes sustainable and socially responsible fashion, offering a disruptive innovation opportunity for the fashion industry to prioritize sustainability and eco-friendliness in their production processes and materials.
3. Fundraising - The success of the T-shirt sales for the Edible Schoolyard Project presents a disruptive innovation opportunity for companies in various industries to create and utilize more creative and valuable fundraising tactics that benefit both the organization and the customer.