Would you sail from California to Hawaii on a raft made of 15,000 discarded plastic water bottles and an old airplane cockpit? Junk, sponsored by Algalita Marine Research Foundation, is doing just that to raise awareness about the danger of plastic in our oceans.
When they reach Hawaii, they plan to distribute EcoUsable's BPA free, reusable, stainless steel bottles to the community to introduce them as an alternative to single-use plastic water bottles.
According to the Container Recycling Institute, an astounding 60 million plastic containers goes into landfills, incinerators, waterways and oceans every day. Algalita has been instrumental in studying the effects of debris in our oceans for over 4 years, has extensive documentation on the dangers of plastic in our oceans, and is proactive in bringing the problem to the public attention.
Getting rid of plastic water bottles - and other plastic waste - is a trend that is just beginning!
Rafts Made of Junk
Algalita Awareness Sail for Ocean Pollution
Trend Themes
1. Rising Awareness of Ocean Pollution - The Algalita Awareness Sail highlights the danger of plastic in our oceans and encourages individuals to take action.
2. Shift Towards Reusable Bottles - The distribution of EcoUsable's stainless steel bottles promotes the use of alternatives to single-use plastic water bottles.
3. Increasing Attention to Plastic Waste - The trend of reducing plastic waste is gaining momentum as organizations like Algalita Marine Research Foundation raise awareness about the issue.
Industry Implications
1. Environmental Conservation - There is a disruptive innovation opportunity within the environmental conservation industry to develop more sustainable alternatives to plastic products.
2. Reusable Bottle Manufacturing - The distribution of reusable stainless steel bottles presents an opportunity for companies in the reusable bottle manufacturing industry to expand their market.
3. Waste Management - The growing attention to plastic waste creates an opportunity for the waste management industry to develop innovative solutions for recycling and reducing plastic waste.