Alexander West is a men’s shirt designer, so he has appropriately created a business card that assists his buyers. His business card looks simple enough, but opens up to a set of etched collar stays.
Who doesn’t love fun business card designs? The Alexander West business card is particularly fun because it combines both the functionality of a business card by showing all the information about the business, but also has a fun gift for the buyers of West’s clothing. Check out this clever business card design.
Collar Stay Cards
Alexander West Business Cards are as Functional as They are Creative
Trend Themes
1. Functional Business Cards - Designing business cards that serve a practical purpose along with providing contact information can create a unique and memorable brand experience.
2. Creative Marketing Collateral - Incorporating innovative and playful elements in marketing materials, such as interactive features or hidden surprises, can increase engagement and leave a lasting impression on customers.
3. Blurring Boundaries Between Advertising and Gifts - Combining traditional promotional items with useful or entertaining functionalities can create a stronger emotional connection with customers, enhancing brand loyalty.
Industry Implications
1. Men's Clothing - Fashion brands can explore incorporating functional elements into their marketing collateral, such as clothing accessories that also serve as business cards, to create a memorable brand experience.
2. Printing and Design - Print and design companies can offer innovative and creative business card solutions that go beyond traditional designs, providing added value to their clients.
3. Promotional Products - Promotional product manufacturers can collaborate with businesses to create unique and interactive marketing materials that blur the line between advertising and gifts, generating higher customer engagement.