The Alexander Wang x H&M collection preview is released just days after Rihanna was spotted wearing a sporty ensemble from the affordable range. Fans of the Swedish retailer and the designer will love this collection of budget-friendly styles, designed with the sporty urbanite in mind.
Standouts from the collection include its monogrammed leggings, quality performance wear pieces and its logo-adorned hats that brand-obsessed fans are sure to love.
Hitting stores on November 6th, the collection--leaked by Style.com--will feature neoprene sweaters, mock crock shorts and oversized jackets that are made for urban winters. In addition to its practical backpacks, the Alexander Wang x H&M collaboration collection is also set to feature more unexpected accessories like ski goggles that will appeal to active style-setters.
Affordable Urbanite Couture
The Alexander Wang x H&M Collection Preview is Athletic-Themed
Trend Themes
-
Athletic-themed Fashion — Opportunity for established athletic brands to collaborate with fashion designers to create affordable and functional clothing.
-
Affordable Designer-brand Collaborations — Opportunity for established and emerging fashion brands to collaborate and create limited edition lines that are budget-friendly.
-
Fashionable Performance Wear — Opportunity for fashion brands to create chic and functional performance wear that appeals to the growing market of health-conscious consumers.
Industry Implications
-
Fashion/apparel — The fashion industry has the opportunity to capitalize on the trend of affordable designer-brand collaborations and expand their offerings to a wider audience.
-
Athletic Equipment — The athletic equipment industry has the opportunity to collaborate with fashion designers to create functional and fashionable equipment for the growing market of health-conscious consumers.
-
Retail — Retailers have the opportunity to curate collections that cater to the trend of athletic-themed fashion and appeal to the growing market of health-conscious consumers.