Refreshing Desert Fashion

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The Alexander Neumann L'Officiel Paris Editorial Stars Nadja Bende

Foregoing traditional saharan dress codes that blend into sandy backdrops and typical billowing dresses that vibrantly contrast with stark desert settings, the Nadja Bender L’Officiel Paris editorial offers a fashion take that is entirely refreshing. In place of a muted neutral palette is a bright and bold one. Instead of glamorous gowns, the outfits boast clean lines, fitted forms and subtle sci-fi aesthetic.

Appearing in the magazine's April 2012 issue, the Nadja Bender L’Officiel Paris editorial was shot by New York-, Miami- and Paris-based photographer Alexander Neumann. The editorial was shot on location at the Paracas Desert in Peru. Stylist Vanessa Bellugeon paired the fashion-forward outfits with an array of headscarves to better protect Bender from the harsh heat of the sun. Makeup artist Sergio Corvacho completed the looks with a natural face.
Trend Themes
1. Bright and Bold Desert Fashion - Opportunity for fashion brands to create desert-inspired collections with vibrant colors and clean, futuristic designs.
2. Unique Headscarf Styling - Potential for accessory brands to offer innovative and fashionable headscarf options for protection and style in desert environments.
3. Natural Minimalist Makeup - Chance for beauty companies to promote natural and minimalistic makeup looks that enhance the desert fashion aesthetic.
Industry Implications
1. Fashion - Fashion brands can explore new opportunities in creating refreshing and futuristic desert-inspired clothing.
2. Accessories - Accessory brands have a chance to develop stylish and functional headscarf options for desert fashion.
3. Beauty - Beauty companies can tap into the trend by promoting natural makeup looks that complement desert fashion styles.

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