The new Alexander McQueen SS 2014 campaign features supermodel Kate Moss, but you may have never guessed it if you didn't look closely enough.
Shot by photographer Steven Klein for the upcoming spring summer collection of the brand, the campaign includes four different images of Moss showing off pieces from the new line - along with a whole new look for herself as well. She rocks sleek styles that look like chic warrior wear with a sexy twist, including lots of cleavage and gold bangles all over her arms. Her look is finished off with a neon blonde hair 'do cut in a boyish style that makes her almost unrecognizable.
Take a look at the Alexander McQueen SS 2014 campaign above to see what the brand has in store for the upcoming season.
Sexy Warrior Campaigns
Kate Moss Reveals a New Look for the Alexander McQueen SS 2014 Collection
Trend Themes
1. Sleek Warrior Wear - The Alexander McQueen SS 2014 campaign features a chic sexy twist on warrior-inspired fashion, opening up opportunities for sleek, modern reinterpretations of traditional styles.
2. Cleavage Fashion - The campaign showcases the use of cleavage as a statement of empowerment and self-expression, inspiring fashion brands to explore innovative designs that embrace the female form.
3. Neon Blonde Hair - The neon blonde hair 'do sported by Kate Moss in the campaign introduces a bold and futuristic trend in hairstyling, creating opportunities for salons and haircare brands to develop innovative neon hair coloring techniques.
Industry Implications
1. Fashion - The Alexander McQueen SS 2014 campaign presents disruptive innovation opportunities for fashion designers, encouraging the development of sleek warrior-inspired fashion collections that incorporate elements of fantasy and sensuality.
2. Beauty - The campaign's focus on cleavage and neon hair opens up disruption opportunities for beauty brands, encouraging them to create innovative products that highlight and accentuate different body features and embrace bold hair colors.
3. Photography - The campaign's artistic interpretation and use of photography allows for disruptive innovation opportunities within the photography industry with regard to experimental techniques, unconventional styles, and challenging traditional beauty standards.