Considering how popular nail polish is, it's not surprising that polishes from unrelated labels are being released, the ALDO Nail Lacquer being a prime example. Known for its shoes and accessories, ALDO is delving into the beauty realm head first. I wouldn't be surprised if a cosmetic collection is in the works as well.
Offering bold, summery pastel colors, the ALDO Nail Lacquer naturally complements the label's existing products. I must agree with Fab Sugar--the turquoise 'Poolside in Malibu' is my favorite.
Punchy Pastel Polish
The ALDO Nail Lacquer is a First for the Shoe/Accessories Brand
Trend Themes
1. Nail Polish Expansion - ALDO's venture into nail lacquer shows a trend of non-beauty brands entering the nail polish market.
2. Brand Diversification - ALDO's potential cosmetic collection indicates a trend of fashion brands expanding into the beauty industry.
3. Bold Pastel Colors - The release of ALDO's pastel nail lacquer suggests a trend of vibrant and summery nail polish shades.
Industry Implications
1. Fashion - Fashion brands are exploring new product offerings such as nail polish to diversify their offerings.
2. Beauty - The nail polish market continues to expand with new brands entering the industry.
3. Accessories - Accessory brands like ALDO are venturing into beauty products like nail lacquer to broaden their product lines.