UK-based, Blow Me, offers a unique and useful service to any party - mobile alcohol breath-testing. The outfit will attend any event where alcohol is served and administer unlimited breath tests in a non-confrontational environment. It is hoped that fewer people will drive - knowing that they are actually impaired. The first thing that comes to mind is liability. What happens if they give the OK and then someone is involved in an accident?
Implications - This is the kind of product that can raise awareness for the problem of drunk driving in a non-aggressive, non-invasive type of way. If this service is able to catch on amongst younger users, and encourage them to think twice before getting behind the wheel, then Blow Me has done its job.
Rental Breathalyzers
Blow Me for Parties
Trend Themes
1. Mobile Alcohol Breath-testing - The trend of offering mobile alcohol breath-testing services at parties can raise awareness for the problem of drunk driving in a non-aggressive and non-invasive way.
2. Non-confrontational Event Services - The trend of providing non-confrontational services like unlimited breath tests at parties can create a safer and more responsible party environment.
3. Enhanced Drunk Driving Prevention - The trend of using rental breathalyzers at parties can help in preventing potential accidents by encouraging people to think twice before driving under the influence.
Industry Implications
1. Event Planning - The event planning industry can incorporate mobile alcohol breath-testing services to provide a safer party experience for clients and guests.
2. Personal Safety - The personal safety industry can explore the integration of rental breathalyzers as a tool to prevent drunk driving and promote responsible alcohol consumption.
3. Public Health - The public health industry can leverage the trend of rental breathalyzers to raise awareness about the dangers of drunk driving and promote a culture of responsible drinking.