Alca-Luftal Antacids takes a cue from history for their latest ad campaign. Their ads are an obvious reference to the Trojan Horse and a fantastically witty one at that.
"Watch Out For The Unpleasant Surprises" is the fantastic catchphrase of these Alca-Luftal Antacid ads which feature a chicken, a cow and a pig being dragged by soldiers. For those who are behind on their history, the Trojan Horse held thousands of soldiers in a surprise attack. Alca-Luftal managed to create the wittiest heartburn joke of all time. Antacids are now cool.
Trojan Chicken Trickery
Alca-Luftal Antacids Reference the Past in Their New Ads
Trend Themes
1. Historical References in Advertising - Companies can create witty and memorable advertisements by drawing inspiration from history.
2. Humor in Health Products Advertising - Injecting humor into marketing campaigns for health products can make them more relatable and appealing to consumers.
3. Rebranding Antacids - Companies can refresh the image of traditionally uncool products such as antacids by using clever marketing strategies.
Industry Implications
1. Pharmaceuticals - Pharmaceutical companies can create innovative advertising campaigns for their products to set themselves apart from the competition.
2. Food and Beverage - Drawing inspiration from food, as demonstrated by the chicken, cow, and pig in Alca-Luftal's ad, can be an effective marketing strategy for food and beverage companies.
3. Entertainment - Incorporating historical references and humor into entertainment marketing campaigns can increase audience engagement and appeal.