English winery Albourne Estate in Sussex is entering the vermouth craze with an expression made of 10 botanicals from mature based wines. Called '40,' in honor of the botanicals in the blend, the 18% abv semi-dry vermouth was created by Albourne Estate owner Alison Nightingale. The vermouth was created with the intentions of putting an English twist on an Italian classic and creating an expression that could be drunk straight.
The vermouth itself is crafted with a considerable amount of botanicals, including rosemary, thyme, rose petals, chamomile, saffron, cardamom, coffee beans and tea. The wine used in the vermouth base comes from matured Albourne Estate based wines, which are then blended with sugar and the botanicals. The resulting flavor is complex and elegant and is meant to be enjoyed as an apéritif or in cocktails.
Botanical-Rich Vermouths
Albourne Estate is Entering the Apéritif Market With a New Expression
Trend Themes
1. English Vermmouths Innovation - Albourne Estate is creating an expression that puts a unique English twist on an Italian classic.
2. Botanical Infused Wines - The use of various botanicals creates an innovative taste and flavor profile compared to traditional wines.
3. Semi-dry Vermouth Trend - Rising popularity of semi-dry vermouth as they can be enjoyed as an apéritif or in cocktails.
Industry Implications
1. Winery - Exploring the use of botanicals in vermouth production could be a disruptive innovation opportunity.
2. Alcohol Industry - Developing new beverages that use a variety of botanicals could be a potential market innovation opportunity.
3. Hospitality Industry - Creating unique cocktails and drinks using innovative vermouths could be a trend that continues to grow and be successful in the industry.