Albertsons Cos. is revolutionizing frozen convenience with the launch of Mix + Match, a new series under its Signature Select private brand. Perfectly crafted for culinary flexibility, these frozen entrees, sides, and vegetables require only 35 minutes in the oven for a delectable dining experience. The Mix + Match line enables customizable combinations, offering a delightful array of entrees as well as sides like macaroni and cheese, garlic mashed potatoes, and more.
"At Albertsons Cos., we are committed to delivering great quality with unparalleled value and convenience," said Jennifer Saenz, executive vice president and chief merchandising officer for Albertsons Cos. "Our new Signature Select Mix + Match line of frozen entrees, sides and veggies made from quality ingredients is the ultimate solution for busy families who need a simple, delicious dinner without time-consuming prep and clean up."
Pairable Frozen Dinner Boxes
Albertsons Introduces a Selection of Private Label Meals
Trend Themes
1. Customizable Frozen Meals - The Mix + Match line by Albertsons Cos. offers customizable combinations of entrees and sides, catering to consumers' desire for personalized meal options.
2. Convenience in Frozen Foods - Albertsons Cos. introduces the Mix + Match line, providing busy families with a simple and delicious dinner solution that requires minimal preparation and clean up.
3. Culinary Flexibility in Frozen Dining - With the Mix + Match line of frozen entrees, sides, and vegetables, Albertsons Cos. delivers culinary flexibility, allowing consumers to create their own delectable dining experience.
Industry Implications
1. Frozen Food Industry - The introduction of Albertsons Cos.' Mix + Match line signals a disruptive innovation within the frozen food industry, redefining convenience and customization.
2. Private Label Industry - Albertsons Cos.' launch of the Signature Select Mix + Match line presents a disruptive innovation opportunity in the private label industry, offering consumers a unique and customizable frozen meal experience.
3. Convenience Food Industry - The Mix + Match line by Albertsons Cos. presents a disruptive innovation opportunity in the convenience food industry, providing busy families with a convenient and customizable dinner solution.