Design studio Aktiva has made the packaging for Fragrance 212, inspired by old-school records.
The design comes in a few different colors, but essentially the perfume packaging has a record-like top to it, with the fragrance underneath. As such the branding takes on a bit of a rock and roll aesthetic. The fragrance comes from the company Carolina Herrera, who clearly aims to stick with innovative visions for all products, instead of using conventional techniques (how often does perfume come in a record box?!). Hopefully the quality of perfume matches the branding, since that would be the perfect match for consumers who are fans of the Fragrance 212.
When it comes to distinct perfume packaging, this design by Aktiva is certainly one of the best to come around in a while.
Record-Inspired Perfume Packaging
Aktiva Designs Fragrance 212 in Barcelona
Trend Themes
1. Record-inspired Packaging - There is an opportunity to create record-inspired packaging for other products, like beverages or snacks.
2. Innovative Branding - Other companies can take inspiration from Carolina Herrera and create unconventional branding techniques for their products.
3. Nostalgic Aesthetics - There is an opportunity for other products to tap into consumers' nostalgia by incorporating old-school designs into their packaging and branding.
Industry Implications
1. Perfume Industry - Perfume companies can explore innovative packaging designs to stand out in the market and attract customers.
2. Beverage Industry - Beverage companies can take inspiration from the record-inspired packaging and create unique designs for their products.
3. Snack Industry - Snack companies can incorporate nostalgic designs and branding techniques into their packaging to evoke emotions and stand out in the market.