Akamuti is a skin care company that offers sustainable products that have been produced in Zambia and Ghana using fair trade worker practices. Based in Wales, United Kingdom, this social business sells soap, shea butter, lip balm, toners, masks, moisturizers, oils as well aromatherapy and other therapeutic skin tonics and botanicals.
The branding at Akamuti, of which the new designs were created for 2012, play into the exoticism of Africa, that is, an entire continent. But it's what some consumers are attracted to, the Other, in spreadable commodified form, which is displayed by the awards that the business has won: the Natural Health Magazine Beauty Awards, the Green Parent Beauty Awards and the Janey Lee Grace Awards.
Contact Information
Akamuti website
Akamuti on Facebook
Akamuti on Twitter
Sustainable Face Masks
Akamuti is a Skin Care Company with Ethical Policies
Trend Themes
1. Sustainable Skincare - There is an opportunity for disruptive innovation in the skincare industry by incorporating sustainable practices and ethically sourced ingredients, as demonstrated by Akamuti.
2. Fair Trade Worker Practices - The trend of fair trade worker practices in the production of skincare products presents an opportunity for companies to differentiate themselves and appeal to socially conscious consumers.
3. Ethical Branding - The success of Akamuti's branding, which focuses on the exoticism of Africa and ethical policies, highlights the potential for disruptive innovation in the way companies communicate their values and mission.
Industry Implications
1. Skincare - The skincare industry can explore disruptive innovations by incorporating sustainable practices, fair trade worker policies, and ethical branding.
2. Beauty - The beauty industry can benefit from disruptive innovation by embracing sustainable and ethically sourced ingredients, as demonstrated by Akamuti.
3. Social Enterprise - The success of Akamuti as a social business that prioritizes sustainability, fair trade, and ethical practices opens up disruptive innovation opportunities for the social enterprise industry.