Jordan Brand has unveiled an upcoming colorway for its Air Jordan 1 High, the 'AJ1 Anodized.' This sneaker has literally had its outer shell anodized through an electrochemical process, giving it a metallic look and a durable feel. The entirety of the sneaker, with the exception of the toe vamp and the eyestay, is covered in a metallic anodized blue color. The toe vamp and eyestay are decorated in a dark black mesh. Lastly, the Nike logo appears in dark black on the upper of the shoe.
The AJ1 Anodized boasts the same high form factor of the AJ1 High, meaning it is a large and bulky shoe compared to regular AJ1s. However, this bodes well for consumers who want to make a bold, chromatic statement, as there is more surface area to cover in a chromatic blue. This shoe was originally unveiled by Dearica Hamby, a hooper in the WNBA, though it is expected to go live on Nike's online store in the coming months.
Chromatic Blue Sneakers
The Air Jordan 1 High 'Anodized' is Holographic and Uniform
Trend Themes
1. Chromatic Sneakers - The trend of chromatic sneakers could lead to the development of new colors and metallic finishes using similar electrochemical processes.
2. Anodized Finish - The trend of using anodized finishes on sneakers could provide opportunities for more durable and long-lasting footwear in a variety of styles and colors.
3. Bold Statement Sneakers - The trend towards bolder colors and bigger shoes could create opportunities for designers to create new statement-making sneaker designs with increased surface area to work with.
Industry Implications
1. Footwear - The footwear industry could benefit from the development of new anodized finishes or electrochemical processes to create more durable and unique sneakers.
2. Fashion - The fashion industry could capitalize on the trend towards bold statement sneakers and use them as a way to make a splash on the runway or in marketing campaigns.
3. Sports - The sports industry could see opportunities to design new, durable sneakers that can withstand the rigors of athletic performance and still look great on the court or field.