Neutral-Toned Hemp Sneakers

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Nike and Stüssy's Newest Collaboration is the 'Air Penny 2' Sneaker

Nike and Stüssy are reuniting for a new iteration of the ‘Air Penny 2’ silhouette that is rumored to release on Valentine’s Day. The new shoe, designed with all the hallmarks of its forerunner, features a hemp and suede top, a translucent Air Max unit, and a curved midsole. The design, which features neutral colors like beige, brown, and black, is accentuated by the Stüssy logo on the black portion of the midsole that extends into the uppers.

The new ‘Air Penny 2’ silhouette is expected to debut alongside co-branded gear, which looks to take the form of hoodies, hooded jackets, and zip-ups, as seen by a series of unconfirmed leaked photographs.

The collaboration is expected to come on Valentine's Day, however, no official release dates have been announced as of yet.
Trend Themes
1. Sustainable Fashion - Sneaker made of hemp signifies the shift toward eco-friendly fashion that utilizes sustainable materials.
2. Athleisure Fashion - The collaboration marks the continuation of the athleisure trend where sporty sneakers are used to elevate streetwear.
3. Minimalist Fashion - Designing of the Air Penny 2 silhoutte features neutral colour options is reflective of the minimalist trend that is gaining popularity lately.
Industry Implications
1. Fashion Retail - Collaborations such as these spark innovation opportunities for fashion retailers to incorporate sustainable materials.
2. Athletic Footwear - The production of athletic footwear can hugely benefit from eco-friendly materials such as hemp and contribute to sustainable thinking.
3. Streetwear - The Air Penny 2 and similar sporty sneakers can lead to innovative designs that incorporate nature-friendly materials for streetwear brands.

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