American airline companies really, really need to check out the Air New Zealand Clothes Hangar. There's a lot to be learned from our Kiwi counterparts, who hired Gascoigne Associates to create a fully staffed boutique that helps airline employees pick out a uniform while providing them with grooming and makeup tips.
The Air New Zealand Clothes Hangar was constructed in an industrial park, which you would never know thanks to the way the store was colorfully and tastefully decorated. The store's unique experience didn't stop with the tailoring and grooming advice: Polaroids were snapped of the Air New Zealand staff in their new duds and hung up on the wall alongside comment cards. Working for an airline is often a thankless job. More airlines could benefit from treating their employees to a unique experience like the Air New Zealand Clothes Hangar. More airlines could also benefit from making brightly colored, floral and tribal-print uniforms mandatory.
Airline Clothing Boutiques
The Air New Zealand Clothes Hangar Outfits Employees in Style
Trend Themes
1. Employee Experience Enhancement - Creating unique and enjoyable experiences for airline employees while selecting uniforms can enhance their overall job satisfaction.
2. Innovative Uniform Tailoring - Implementing personalized tailoring services in airline clothing boutiques can provide employees with well-fitted uniforms that enhance comfort and appearance.
3. Employee Recognition and Feedback - Displaying employee photos and comment cards in airline clothing boutiques can foster a sense of pride and recognition among staff members.
Industry Implications
1. Airlines - Airlines can incorporate clothing boutiques into their operations to improve employee satisfaction and enhance brand image.
2. Retail and Fashion - The retail and fashion industry can explore partnerships with airlines to offer tailored clothing services and unique shopping experiences.
3. Hospitality and Service Industry - Hotels and other service-based industries can adopt similar clothing boutiques to enhance employee uniforms and improve staff morale.