Initially launched in 1996, Nike is unveiling the Air More Uptempo in a new neutral-toned iteration called ‘Phantom’ after the popular launch of a basketball-textured iteration. The signature ‘Phantom’ colorway fuses a suede base with leather overlays, transforming the oversized "AIR" panels on the lateral and medial sides using a clean eggshell color. The sneaker’s circular rope laces are secured using eyelet hooks, and tiny perforations spread across the shoe for extra breathability during high-performance activities. Translucent air bubble windows run across the heel and midsoles and ‘Sanddrift’-colored speckled outsoles complete the design.
Perfect for maximalists and sporty individuals alike, the Nike Air More Uptempo in ‘Phantom’ has just landed on Nike’s website and select retailers for approximately $160 USD.
Neutral Rope-Laced Shoes
Nike's Air More Uptempo Emerges in its Signature 'Phantom' Colorway
Trend Themes
1. Neutral-toned Sneakers - Opportunities for footwear brands to tap into the minimalist fashion trend by offering neutral-toned colorways.
2. Breathable Sneakers - Chance for sports brands to innovate in shoe material and ventilation to improve breathability during high-performance activities.
3. Circular Rope Laces - Opportunity for shoe accessory brands to incorporate circular rope laces with eyelet hooks into their product offerings.
Industry Implications
1. Athletic Footwear - Athletic footwear companies can leverage neutral-toned sneakers and breathable materials to stay on-trend and appeal to a wide range of consumers.
2. Shoe Accessories - Shoe accessory companies can innovate in shoe laces and fasteners by incorporating circular rope laces into their product lineups.
3. Fashion - Fashion retailers can capitalize on the minimalist fashion trend by offering neutral-toned sneakers as part of their footwear lineups.