Nike celebrates the upcoming Lunar New Year with its ongoing Leap High collection and the latest to join the ever-growing roster is a pair of the signature Air Max Scorpion sneaker models. The shoes are made with the classic Flyknit chenille materials in a bright white.
It is then detailed with black Swoosh branding embroidered on the side of the shoe to reflect the look of the rabbit's tail as well. Additional details include the Leap High text by Nike's branding. It sits on top of a dynamic sole unit foundation and is complete with black and white marbled detail at the upper's layer. The full-length midsole is supported by a clear rubbed outsole foundation and has contrasting red details.
Lunar Year-Themed Sneakers
Nike Adds an Air Max Scorpion to the Leap High Collection
Trend Themes
1. Lunar New Year-themed Sneakers - Opportunities for other sportswear companies to tap into cultural holidays and celebrations to create limited edition products and generate consumer excitement.
2. Flyknit Chenille Materials - Opportunities for textile manufacturers to collaborate with fashion brands and create sustainable, eco-friendly materials that can be used in the creation of sportswear and sneakers.
3. Clear Rubber Outsole Foundation - Opportunities for shoe sole manufacturers to develop innovative materials that are both durable and visually appealing for use in sportswear brands' signature sneaker models.
Industry Implications
1. Sportswear - Lunar New Year-themed releases by sportswear companies can be capitalized on by companies to celebrate local holidays and increase brand awareness.
2. Textile Manufacturing - Partnerships between textile manufacturers and sportswear brands to develop sustainable, eco-friendly materials for the creation of sportswear and sneakers.
3. Shoe Sole Manufacturing - Opportunities for shoe sole manufacturers to develop innovative, visually appealing materials that are both durable and functional for use in sportswear brands' signature sneaker models.