Nike's Air Max 270s recently received an update, with the sneakers now offered in a minimalist blue and white colorway, giving it the icy look that it gets its name from, the 'Igloo.'
With a lightweight build and colorful accents, the new Air Max 270s are perfect for the spring and summer. As the sneakers boast a form-fitting knit material, they can easily be slipped on and off, however the laces that are included on top allow them to be tightened and loosened for a more comfortable fit.
Nike's classic Swoosh logo is featured near the toes on the sides, away from its usual location at the middle. This allows the transparent accents on the soles to stand out more, and to break up the rest of the colorway.
Minty Igloo-Inspired Sneakers
Nike's Latest Air Max 270s Boast a Sleek Blue and White Colorway
Trend Themes
1. Minimalist Sneaker Design - Creating sneakers with a clean and simple design aesthetic could be a disruptive innovation opportunity for athletic footwear brands.
2. Translucent Sole Accents - Incorporating transparent materials into the design of footwear could be a disruptive innovation opportunity for footwear brands.
3. Form-fitting Knit Material - Implementing form-fitting knit materials into the design of sneakers could be a disruptive innovation opportunity for footwear brands.
Industry Implications
1. Athletic Footwear - Athletic footwear brands should consider exploring minimalist design trends and incorporating unique materials for their shoes.
2. Fashion Retail - Fashion retailers could benefit from incorporating sneaker offerings that seamlessly blend style and comfort using innovative design choices, such as translucent sole accents and form-fitting knit materials.
3. Sportswear - Sportswear brands should consider incorporating unique design changes such as form-fitting knit materials and translucent sole accents for athletic shoes to appeal to design-savvy customers.