In anticipation of Valentine's Day, the Jordan brand has given the Air Jordan 12 a romantic makeover.
As the latest sneaker brand to offer up a Valentine's Day colorway, this new rendering of the Air Jordan 12 silhouette features all the same detailing and materials used on the original sneaker. While sneaker enthusiasts are used to seeing the popular shoe in darker and/or monochromatic colorways, this special shoe features a combination of white and hot pink. The newly refashioned sneaker also features a tumbled leather upper and tonal overlays, which have been finished off with chrome eyelets and metallic silver branding throughout.
These charming kicks will officially launch on February 6th, 2015 just ahead of the sentimental day.
Romantic Sneaker Makeovers
The Air Jordan 12 Has Been Given a New Colorway for Valentine's Day
Trend Themes
1. Valentine's Day Sneaker Releases - Opportunity for sneaker brands to release limited-edition romantic designs in anticipation of Valentine's Day.
2. Colorway Experimentation - Sneaker brands can create buzz and increase demand by releasing popular silhouettes in unconventional colorways.
3. Sneaker Collecting - Limited-edition and holiday release sneakers can spark interest in sneaker collecting and reselling.
Industry Implications
1. Athletic Footwear - Athletic shoe brands can capitalize on the growing trend of unique and limited-edition sneaker releases.
2. Fashion Retail - Retailers in the fashion industry can tap into the hype around limited-edition sneaker releases to attract customers.
3. Online Marketplace - The trend of sneaker collecting and reselling creates opportunities for online marketplaces specializing in rare and limited-edition sneakers.