In an effort to cater to health conscious consumers looking for better-for-you versions of their favorite foods, Tyson Foods has just debuted a new lineup of Air Fried Chicken products.
Tyson's new Air Fried Chicken lineup consists of all-white meat chicken that's been air-fried until golden and crispy. This cooking technique gives the chicken the same crunchy texture as traditional fried chicken, but with 75 percent less fat. Tyson Foods also offers consumers three different ways to enjoy its better-for-you chicken, including chicken breast strips, breast fillets, and chicken nuggets. The strips are great for salads, while the fillets are perfect for making a healthier take on a fast food chicken sandwich. Finally, the dippable nuggets are a great option for kids.
Better-For-You Chicken Strips
Tyson's New Air Fried Chicken Products are a Lower Fat Option
Trend Themes
1. Health-conscious Foods - Disruptive innovation opportunity: Develop new healthier versions of popular food products to cater to health-conscious consumers.
2. Air-fried Cooking - Disruptive innovation opportunity: Explore the use of air-frying as a cooking technique to create low-fat alternatives with the same texture as traditional fried foods.
3. Alternative Chicken Products - Disruptive innovation opportunity: Develop innovative chicken product alternatives, such as strips, fillets, and nuggets, to cater to different consumer preferences and needs.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Create healthier food options and develop new cooking techniques that can revolutionize the food industry.
2. Fast Food - Disruptive innovation opportunity: Collaborate with fast food chains to offer healthier versions of popular fast food items, including sandwiches and nuggets.
3. Children's Food - Disruptive innovation opportunity: Develop nutritious alternatives to traditional children's food options, such as chicken nuggets, to meet the demand for healthier kids' meals.