Design firm Crea International has created this vivid interior design for Air Bank, a new banking initiative by PPF Group, one of Europe's biggest investment and finance companies.
With its innovative Internet and phone banking options, Air Bank is described as "the bank of the future for the 21st century." As such, Crea International designed the interior to be different from other banks. Air Bank possesses an "agora"-inspired design, with a space that operates like a retail environment. Its open design invites people to sit down and browse on their own and only if they need help will they signal for a bank associate.
Thus, Air Bank's interior design will foster positivity, community and relationship-building. As design director Andrea Borsetto describes, they have create a "totally new banking framework focused on the relationship and not the transaction."
Marketplace Financial Firms
Air Bank by Crea International Offers a Retail-like Environment
Trend Themes
1. Vivid Interior Design - Disruptive innovation opportunity: Create innovative and engaging interior designs for banks to enhance customer experience and foster positivity.
2. Retail-like Environment - Disruptive innovation opportunity: Design bank spaces that resemble retail environments, inviting customers to interact and browse at their own pace.
3. Focus on Relationship-building - Disruptive innovation opportunity: Develop banking frameworks that prioritize relationship-building and customer satisfaction over transactional interactions.
Industry Implications
1. Banking & Finance - Disruptive innovation opportunity: Redefine traditional banking spaces and practices to align with contemporary customer needs and preferences.
2. Interior Design - Disruptive innovation opportunity: Apply creative and customer-centric design concepts to transform traditional bank interiors into engaging and welcoming spaces.
3. Customer Experience - Disruptive innovation opportunity: Innovate banking experiences to prioritize customer satisfaction, community engagement, and personalized interactions.