The Air Bakin is an iconic footwear silhouette for Nike and basketball in general. The model debuted in 1997 and was famously worn by Tim Hardaway back in his Miami Heat years. In 2023, Nike and Supreme are joining forces to revive the Air Bakin and pay homage to the basketball aesthetics of the late 90s and early 2000s.
The Nike x Supreme collaboration is, of course, highly anticipated by sneakerheads and basketball fans. The partnership will re-imagine the Air Bakin in two colorways—the Black/Speed Red/Multi-Color and the White/Amarillo. The upper will be co-branded with rubber badges at the ankles, Nike Air tongue logos, and Supreme heel tabs.
The global release of the Supreme x Nike Air Bakin Spring 2023 collaboration is scheduled for March 2nd in the US and March 4th in Japan.
Highly Anticipated Footwear Releases
Supreme and Nike Reimagine the Nike Air Bakin Model
Trend Themes
1. Collaborative Footwear Releases - Brands can collaborate to create re-imaged versions of classic footwear silhouettes, attracting sneakerheads and fans of retro aesthetics.
2. Reviving Nostalgic Aesthetics - Brands can bring back vintage design elements to appeal to consumers who crave a sense of nostalgia and a connection to past eras.
3. Co-branding for Added Value - Partnering with other brands can add value to products, as seen in the collaboration between Nike and Supreme, which features both brand's logos on the footwear.
Industry Implications
1. Footwear Industry - Footwear companies can create buzz and generate demand by collaborating with other brands to re-imagine classic silhouettes.
2. Streetwear Industry - Streetwear companies can tap into the nostalgia trend by using retro design elements and partnering with other brands to create unique and sought-after products.
3. Fashion Retail Industry - Fashion retailers can benefit from co-branding with popular brands, adding value to their products and attracting customers who are interested in limited edition collaborations.