Fashion inspiration can come from everywhere, and that includes the psych ward, which is exactly what comes to mind when I look at the AI_ SS12 collection. That, or simply some classic hospital gowns. Although imbuing a definite feeling of recovery, designer Andrea Incontri was actually inspired by a well-made shirt.
Nevertheless, there is a reason why the AI_ SS12 is super casual and relaxed. Incontri wanted to also bring back the uniform look; one in which you could roll out of bed without even changing out of your pajamas or lounge outfit.
Comprised of clean-cut and almost bland pieces, the AI_ SS12 collection is nevertheless contemporary and stylish.
Psych Ward Fashion
The AI_ SS12 Collection is Filled with Uniform-Like Outfits
Trend Themes
1. Recovery-inspired Fashion - Designers can explore creating fashion lines that evoke a sense of recovery and wellness.
2. Uniform-inspired Clothing - There is an opportunity to design clothing that gives the comfort and ease of a uniform but with a stylish twist.
3. Casual Lounge Wear - Fashion brands can focus on creating comfortable and relaxed lounge wear that can be worn both inside and outside the house.
Industry Implications
1. Fashion Design - Fashion designers and brands can incorporate recovery and wellness-inspired themes into their collections.
2. Healthcare - Healthcare organizations can explore collaborations with fashion brands to create recovery-focused clothing for patients.
3. Home Goods - Home goods brands can expand their offerings by incorporating stylish and comfortable lounge wear for customers.