'Carto' is the name of an innovative AI fragrances creation system from Givaudan Fragrances that gives perfumers an intuitive and interactive way to create new scents. The AI-powered tool lets creators make the most of consumer insights and data, as well as Givaudan Fragrances' 'Odour Value Map' to create high-performing scents.
When working with scent, the system allows for a multi-sensory creation process thanks to Carto's visual touchscreen, which sets itself apart from traditional spreadsheets and other ways scents are represented. The innovative AI perfume system includes a robotic component for instant sampling, which allows for on-the-spot prototyping and sampling in a way that's more convenient than ever before.
Carto is part of Givaudan Fragrances' Computer Aided Creation program and its digital innovation strategy.
AI Fragrance Creation Tools
Givaudan Fragrances' Carto Leverages Consumer Insights & Data
Trend Themes
1. AI Fragrance Creation - Leveraging AI and consumer insights to create customized fragrances.
2. Multi-sensory Perfume Creation - Using visual touchscreens for a more intuitive and interactive scent creation process.
3. Instant Sampling and Prototyping - Utilizing robotic components for on-the-spot prototyping and convenient sampling.
Industry Implications
1. Fragrance and Perfume Industry - Opportunities for AI-powered fragrance creation systems and multi-sensory creation processes in the fragrance industry.
2. Consumer Insights and Data Analysis - Incorporating AI and consumer data to inform product development and create personalized fragrances.
3. Digital Innovation in Fragrance - Exploring digital tools and strategies to drive innovation and enhance fragrance creation processes.