Ahold Delhaize USA’s digital, eCommerce and commercial engine, Peapod Digital Labs, recently joined forces with Quotient to launch an industry-first promotion amplification tool. The goal of this launch is to maximize the temporary price reductions through automated digital media. Therefore, products on promotion that might not have been highlighted through the weekly ad or email can still reach shoppers digitally.
"Our new promotion amplification tool provides consumers with increased access to savings, delivering more value at a time when many need it most. Since temporary price reductions (TPRs) will be more easily accessible digitally, consumers can plan purchases better as they continue to gravitate toward a new, mixed mode of shopping—both in-store and online," said Steven Boal, CEO and Founder of Quotient. "We’re excited to bring to market such a valuable new tool, building on our successful Retailer Performance Media Platform and expanding it to address evolving consumer needs."
Digital Price Promotion Amplifiers
Ahold Delhaize Launched a New Promotion Amplification Tool
Trend Themes
1. Automated Promotion Amplification - Opportunities exist for the development of tools that can automatically amplify promotions and price reductions through digital platforms.
2. Digitization of Shopping - There is room for innovation in the digitization of shopping experiences, taking into account the new mixed mode of in-store and online shopping.
3. Personalized Discounts - Personalized discount offerings based on individual shoppers' preferences and purchase history could improve engagement and loyalty.
Industry Implications
1. Retail - Retail companies could benefit from implementing tools that maximize temporary price reductions and reach shoppers digitally.
2. Digital Advertising - As digital advertising becomes increasingly important, there is an opportunity for tools that integrate temporary price reductions into digital media and advertising strategies.
3. Data Analytics - There is an opportunity for data analytics companies to develop personalized discount strategies based on consumer behavior and preferences.