The Agnona Spring/Summer 2014 campaign displays a hybrid-like look at model Dree Hemingway. In the ads produced by photographer Inez and Vinoodh, Hemingway was made to look much like a lamb as one of her legs was covered in fur and two hooves.
As a further reference to the animalistic elements present in this Agnona series, Hemingway also held a baby lamb in her arms as she posed nude for the camera. Aside from chunky strap black heels, all that was seen was the side of Hemingway's face and the small creature.
Apparel and accessories were also central to this Agnona scene. A sporty travel bag with durable black straps was showcased alongside ivory pants, both of which are appropriate for varying scenarios.
Human-Animal Hybrid Campaigns
The Agnona Spring/Summer 2014 Ads Mix Bodily Formations
Trend Themes
1. Human-animal Hybrids - The combining of human and animal characteristics in fashion advertising presents opportunities for disruptive and unique campaigns in the fashion industry.
2. Animal-inspired Apparel - Using animal-inspired clothing and accessories creates an opportunity for disruptive innovation to blur the lines between high fashion and outdoor gear.
3. Nude and Animal - The use of nudity and animals in fashion advertising creates opportunities for unique and artistic campaigns in both the fashion and photography industries.
Industry Implications
1. Fashion - The fashion industry can explore new and disruptive campaigns by incorporating human-animal hybrids, animal-inspired apparel, and nude and animal themes in their advertising.
2. Photography - Photographers can use the human-animal hybrid concept in their artistic work, creating opportunities for disruption and uniqueness in their industry.
3. Outdoor Gear - Incorporating animal-inspired fashion in outdoor gear presents opportunities for disrupting traditional outdoor gear design by merging fashion and functional wear.