AGLXY and Staple work in collaboration on a collection that spotlights graphic-adorned apparel for the season. The capsule is made up of three graphic tees, a long sleeve shirt, and a series of accessory options. All of these are detailed with vibrant visuals that imagine the iconic Staple pigeon emblem, some bubble lettering, and logo details.
One of the standout designs that joins the capsule is the graphic tee that is accented with the words "A POSITIVE SOCIAL CONTAGION." This represents the two contributing brand and its optimistic energy. Another notable design is the gray t-shirt that has a illustration of Jeff Staple himself imagined as the New York pigeon as a playful touch to the collection.
Bold Graphic-Adorned Streetwear
AGLXY Joins Staple on a Collaborative SS21 Collection
Trend Themes
1. Graphic-adorned Streetwear - The use of bold graphics on streetwear apparel is becoming more prevalent and is expected to continue as a trend in the fashion industry.
2. Collaborative Capsule Collections - Brands collaborating on limited-edition capsule collections is a trend that has gained popularity in recent years and presents an opportunity for different companies to work together to create unique products and reach new audiences.
3. Optimistic Messaging in Fashion - The use of positive messaging in apparel is a trend that is resonating with consumers and presents an opportunity for brands to incorporate a message of positivity into their products and messaging.
Industry Implications
1. Fashion - The fashion industry can adapt to the trend of graphic-adorned streetwear by incorporating bold designs and graphics into their apparel products.
2. Collaborative Marketing - The idea of collaborating with different companies in a similar industry to create a limited-edition capsule collection presents an opportunity for brands to increase brand awareness and reach new audiences through cross-promotion.
3. Marketing and Advertising - The incorporation of positive messaging in advertising and creative marketing strategies can build brand loyalty and resonate with consumers, presenting an opportunity for companies in the marketing and advertising industry to incorporate optimism into their messaging.