The Agi & Sam Spring/Summer 2015 collection graced the runway stage during London Collections: Men and presented its audience with a bold and modern vision of utilitarianism.
The menswear line paired oversized silhouettes with stiff cotton fabrics resulting in a line of medical-inspired separates. The pieces are reminiscent of fashion-forward nurse and doctor scrubs that have been re-translated for everyday life.
Fusing aesthetics with comfort, the Agi & Sam Spring/Summer 2015 collection challenges tradition with its edgy garments. Institutional and uniformed references jump out in this collection of tunics, loose-fitting shorts and capes that are made to resemble medical garb.
The label stays true to their effortlessly cool and urban aesthetic that often evokes ambiguity while blurring gender lines.
Remixed Medical Attire
The Agi and Sam Spring/Summer 2015 Collection is Utilitarian
Trend Themes
1. Utilitarian Fashion - Disruptive innovation opportunity: Create a line of utilitarian-inspired clothing that combines aesthetics with comfort for everyday wear.
2. Medical-inspired Fashion - Disruptive innovation opportunity: Design a collection that reinterprets and modernizes medical garb for fashion-forward individuals.
3. Blurring Gender Lines - Disruptive innovation opportunity: Develop gender-neutral clothing that challenges traditional gender norms and embraces ambiguity in fashion.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate utilitarian and medical-inspired elements into mainstream fashion to create unique and modern clothing options.
2. Healthcare - Disruptive innovation opportunity: Explore collaborations between fashion designers and medical professionals to create functional yet fashionable medical attire.
3. Gender-neutral Fashion - Disruptive innovation opportunity: Establish a fashion industry segment that caters to individuals seeking gender-neutral clothing options.