People who work retail often have the most intimate knowledge of a product, so it's no surprise that Agent Provocateur's Autumn/Winter 2015 campaign stars none other than Paloma Faith and Alice Hawkins, two of the lingerie company's former employees.
With these unique women as models, the #KnickersForever campaign plays off of the fact that the women were once so involved with the brand. The campaign has the women step into the roles of a sultry store manager, wiping windows and overseeing operations from a front desk.
In addition to the polishing finished images of the shoot being released, there are also a few candid Polaroid-style shots that keep the whole campaign real, but just as fun.
Sultry Staff Lookbooks
Agent Provocateur's Lingerie Newest Campaign Stars Former Employees
Trend Themes
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Employee-model Campaigns — Opportunity for brands to leverage former employees as models in their marketing campaigns.
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Authentic Branding — Growing trend of using real people with intimate knowledge of a brand to create authentic and relatable advertising.
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Candid Marketing — Increasing popularity of using candid-style shots to make marketing campaigns more genuine and engaging.
Industry Implications
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Lingerie — Opportunity for lingerie brands to incorporate former employees as models to create a unique and intimate brand experience.
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Fashion Retail — Potential for fashion retailers to leverage their employees' expertise and familiarity with the brand for creative and authentic marketing campaigns.
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Photography — Rising demand for candid-style photography in advertising, opening up opportunities for photographers to offer their services to brands.