Ageisobar, a Brazilian advertising firm, launched a campaign for Camp Nectar by growing real fruits that take the shape of juice boxes.
This campaign was launched to celebrate Camp Nectar's all-natural juice. Passion fruit, lemons, guava and oranges were some of the fruits used for the promotion. The project took over two years to complete as the fruits were equipped with three different molds and left to grow into the mold's structure.
The fruits that eventually grew into the shape of juice boxes were placed in fruit stalls, fairs and produce sections of grocery stores. When customers went to buy one of these mutant fruits, it was switched for a Camp Nectar juice. Not only did Ageisobar come up with an amazing ad campaign, they've created fruits that have naturally grown with human influences.
Photo Credits: designboom, ageisobar.br
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