Lancome's new age-defying ad campaign captures the beauty of women at various stages in their lives. The beauty industry has recently seen a number of new initiatives aimed at fighting ageism, including the inclusion of Cher in Marc Jacobs' new campaign and Celine’s Joan Didion ads. Lancome is now joining the fight against ageism with its new '#LoveYourAge' campaign.
The #LoveYourAge campaign features a series of celebrity spokesmodels in their 20s, 30s and 40s. The individuals featured in the ads include Lilly Collins, Lupita Nyong’o, Penelope Cruz and Kate Winslet. Lancome published a compilation of the portraits with each actress' age proudly inscribed on the photo. Lancome captioned the image, "beauty is not about hiding your age, it’s about embracing it."
The age-defying ad campaign ultimately sends the message that beauty is timeless and age is nothing but a number.
Age-Defying Ad Campaigns
This Refreshing Ad Campaign Fights Ageism in the Beauty Industry
Trend Themes
1. Age-inclusive Advertising - Disruptive innovation opportunity: Brands can capitalize on inclusive messaging that celebrates women of all ages, challenging traditional beauty standards.
2. Anti-ageism Initiatives - Disruptive innovation opportunity: Companies can create campaigns and products that empower individuals to embrace their age and challenge age-related stereotypes.
3. Celebrity Spokesmodels - Disruptive innovation opportunity: Brands can collaborate with celebrities of various ages to promote the idea that beauty transcends age.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Companies can develop age-inclusive products and marketing strategies to address diverse consumer needs and preferences.
2. Fashion and Apparel - Disruptive innovation opportunity: Brands can advocate for age diversity by featuring models of different ages in their campaigns and showcasing clothing lines for all stages of life.
3. Advertising and Marketing - Disruptive innovation opportunity: Agencies can help brands create inclusive campaigns that challenge societal norms and foster a positive self-image for consumers of all ages.