As part of its experimental range called The Rarities, Poetic License Distillery created the limited-edition Agave Nectar Gin, which takes inspiration from Mexican flavors.
The gin is naturally sweet, thanks to the inclusion of agave nectar, which is often used as an alternative to honey as a sweetener. The gin spirit has notes of pink pepper, black pepper and juniper, lemongrass, lime leaves, as well as floral rose and hibiscus, which helps to create the gin's distinctive hue and add a slightly bitter note. When it comes to enjoying the Agave Nectar Gin, Poetic License Distillery suggests mixing up an Agave Nectar Gin Margarita.
Across the alcohol industry, many brands are experimenting with novel pink-hued spirits to catch the eyes of Millennial consumers who are after beverages with aesthetically pleasing qualities.
Mexico-Inspired Gin Spirits
Poetic License Distillery's 'Agave Nectar Gin' Has a Light Pink Hue
Trend Themes
1. Experimental Pink-hued Spirits - The trend of creating novel pink-hued spirits presents disruptive innovation opportunities for alcohol brands to appeal to Millennial consumers seeking aesthetically pleasing beverages.
2. Mexican Flavored Gins - The trend of infusing Mexican flavors into gin presents disruptive innovation opportunities for distilleries to create unique and flavorful spirits.
3. Alternative Sweeteners in Spirits - The trend of using alternative sweeteners like agave nectar in spirits presents disruptive innovation opportunities for distilleries to create naturally sweet and distinctive beverages.
Industry Implications
1. Alcohol - The alcohol industry has opportunities to create novel spirits with pink hues and Mexican flavors.
2. Craft Distilleries - Craft distilleries have opportunities to experiment with alternative sweeteners and create unique flavored spirits.
3. Beverage Packaging - The trend of pink-hued spirits presents opportunities for beverage packaging companies to create visually appealing and attractive designs that catch the eyes of consumers.