Many entertainment companies--whether it is streaming or otherwise--are launching special deals amid the COVID-19 epidemic to help pass the time for people who are in self-isolation and this affordable home rental initiative is a great example.
"In an unprecedented move made in response to safety concerns," Universal Pictures is making its current theatrical releases available for just $20 USD. Taking advantage of this deal will entail that individuals can get titles like Blumhouse’s 'The Invisible Man' and 'The Hunt,' as well as Focus Features’ 'Emma' for a 48-hour period.
Meanwhile, Universal is also planning appropriate strategies for upcoming releases, with reference to the course of the health crisis. As of right now, NBCUniversal plans to launch its collaboration with DreamWorks Animation--'Trolls World Tour'--as a "day-and-date in homes and on the big screen."
Affordable Home Rental Movies
Universal's Current Theatrical Releases are Available for $20 USD
Trend Themes
1. Affordable Home Rental - The trend of entertainment companies offering affordable home rental options for current theatrical releases presents the opportunity for disruptive innovation in the home entertainment industry.
2. Special Deals - The trend of entertainment companies offering special deals during the COVID-19 epidemic presents the opportunity for disruptive innovation in the marketing and promotions industry.
3. Adapting Release Strategies - The trend of entertainment companies adapting their release strategies to accommodate the health crisis presents the opportunity for disruptive innovation in the film distribution industry.
Industry Implications
1. Entertainment - The entertainment industry can leverage the trend of affordable home rental to disrupt the traditional movie theater business model and reach a wider audience.
2. Marketing and Promotions - The marketing and promotions industry can capitalize on the trend of special deals to attract customers during the COVID-19 epidemic and create innovative campaigns.
3. Film Distribution - The film distribution industry can explore disruptive innovations in release strategies that combine home and theatrical releases to adapt to changing consumer behaviors and preferences.