Truly affordable electric toothbrushes are hard to come by but Brüush — a direct-to-consumer brand, attempts to change that with its ultra-convenient and techy product. The high-quality offering boasts a sonic technology with over 30,000 brush strokes per minute and a battery that can last to over 20 days when fully charged. What's more, Brüush understands the need for efficiency and convenience, hence, it delivers its product directly to the consumer with an option for a brush head subscription. This, of course, affects the price and as a result, the affordable electric toothbrush is "less than half the price of industry-leading toothbrushes."
Finally, Brüush partners with not-for-profit organization 'A Reason to Smile' which is focused on improving oral care and health in developing nations. For each brush head refill, the company donates a toothbrush, toothpaste and fluoride treatment to the organization.
Affordable Electric Toothbrushes
Brüush Boasts a High Tech Aesthetic with Multiple Cleaning Modes
Trend Themes
1. Affordable Electric Toothbrushes - Disruptive Innovation Opportunity: Develop high-quality electric toothbrushes at affordable prices, challenging industry-leading toothbrush brands.
2. Direct-to-consumer Dental Products - Disruptive Innovation Opportunity: Offer dental products directly to consumers, eliminating middlemen and reducing costs.
3. Tech-enabled Oral Care - Disruptive Innovation Opportunity: Integrate advanced technology into oral care products, such as sonic technology for more effective cleaning.
Industry Implications
1. Dental Care Products - Disruptive Innovation Opportunity: Create affordable dental care products that provide high-quality performance, challenging established brands.
2. E-commerce - Disruptive Innovation Opportunity: Develop direct-to-consumer e-commerce platforms for dental products, offering convenience and cost savings.
3. Global Health Initiatives - Disruptive Innovation Opportunity: Collaborate with not-for-profit organizations to improve oral care and health in developing nations through innovative dental solutions.