As screen time for individuals increases across the board—whether that be because of personal preference or due to professional duties—so those the demand for affordable blue light lenses. In order for consumers to ease eyestrain and preserve their vision, EyeBuyDirect offers three options in this category.
Starting at $19, the EBD+ is the most cost-effective out of the affordable blue light lenses. The product features special filtering technology that shields your eyes from the harmful rays. Next is the SightRelax U, a premium blocking technology with a magnified bottom portion that makes any pair of glasses ideal for reading on mobile devices. EyeBuyDirect's most advanced blue light-blocking lens is the EBDBlue360, starting at $49. It has an anti-glare coating for "all-day, anywhere protection."
In addition, for each pair of EyeBuyDirect sunglasses purchased, the company donates a prescription eyeglasses to someone in need through its Buy 1 Give 1 program
Blue-Light Blocking Glasses
EyeBuyDirect Boasts a Number of Affordable Blue Light Lenses
Trend Themes
1. Affordable Blue Light Lenses - The increasing demand for affordable blue light lenses presents an opportunity for companies to offer cost-effective solutions for consumers who suffer from eye strain.
2. Premium Blocking Technology - The premium blocking technology with a magnified bottom portion caters to reading on mobile devices, which can disrupt traditional reading glasses markets.
3. Anti-glare Coating for All-day Protection - The all-day, anywhere protection that comes with anti-glare coatings present an opportunity for companies to expand on their protective technologies to include other products.
Industry Implications
1. Eyewear - Eyewear companies can capitalize on this trend by offering affordable blue light lenses to their product offerings.
2. Mobile Devices - The premium blocking technology with a magnified bottom portion that customers can use while reading on mobile devices presents an opportunity for mobile device companies to capitalize on an accessory market.
3. Health and Wellness - Companies that focus on health and wellness can offer blue light lenses to their customers as a way to promote healthy habits and eye protection while using electronic devices.