The first drop for the 'AERON SS22' collection has launched on the 'SSENSE' online store. This Spring/Summer 2022 collection places comfort and simplicity at the forefront. The collection was designed to evoke a sense of calmness and tranquility by emphasizing the simple pleasures in life.
The items in the collection range from contemporary feminine styles to high-impact European fashion statements. Some pieces in the collection emphasize the wearer's silhouette, while others are more relaxed, fit for unwinding and relaxing in the sun. The pieces feature minimalist, uniform designs. Many items are monocolored with muted designs and subtle accent pieces. The items in the AERON SS22 collection range from $330 USD for the 'Cami Bodysuits,' up to $2,300 USD for the full-length 'Blue Lily Coat.'
Comfort-Focused Fashion Collections
The AERON SS22 Collection Emphasizes Simple Pleasures
Trend Themes
1. Comfort-focused Fashion - The AERON SS22 collection highlights the trend of comfortable and relaxed clothing, opening up opportunities for comfortable loungewear and athleisure wear.
2. Minimalist Designs - The minimalist, uniform designs in the AERON SS22 collection showcase the trend towards simplicity and minimalism in fashion, presenting opportunities for sustainable fashion that is functional yet stylish.
3. Subtle Accents - The subtle accent pieces in the AERON SS22 collection represent a trend towards understated fashion and present opportunities for accessories or details that add a touch of elegance to simple designs.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend towards comfort-focused clothing by creating and promoting comfortable, versatile, and sustainable clothing for everyday use.
2. Loungewear - The trend towards relaxed and comfortable clothing creates opportunities for the loungewear industry to innovate designs that are functional yet stylish, suitable for both indoor and outdoor wear.
3. Athleisure-wear - The trend towards comfort-focused clothing represents opportunities for athleisure wear brands to expand their product line by creating versatile pieces that are comfortable yet stylish, suitable for both fitness and daily wear.