American Eagle Company is switching things up for the Aerie Spring 2014 Marketing Campaign. The retailer wants to feature models who haven't been retouched or Photoshop-ed. The new ads show healthy, happy and fuller sized models in Aerie undergarments and lingerie. The models aren't boney or overly fit, their bodies are soft and relaxed like most teenage girls who Aerie is targeting.
The female models featured in the Aerie ads are as diverse in body shape as they are race and ethnicity. The change in advertising and marketing strategy and decision to stop artificially "fixing" the ads is a smart one, considering the brands demographic is 15-21 year old young women.
The Aerie Spring 2014 Marketing Campaign is bound to touch some customers on a personal level where girls can stop and say "hey that looks like me!" The self-esteem boosting ads are a great step in the right direction.
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