The Miracle Aesthetic Clinic located in Jakarta created installations throughout the city for women who felt they could not face the world due to acne or a pimple that allowed them to hide their face from everyone. According to the clinic, the campaign created tons of buzz that lead to inquiries going up by 20%. "Hide your face"—how’s that for helping teenagers and women with their self esteem? Maybe their next campaign could have women digging their own hole to jump into?
The campaign was created by advertising agency Saatchi & Saatchi, Jakarta with creative direction by Andy Greenaway Juhi Kalia,Yayan Heryanto and Joel Clement.
Ostrich-Inspired Advertising
Miracle Aesthetic Acne Clinic Says To Hide Your Face
Trend Themes
1. Interactive Advertising - Creating installations that allow individuals to interact with advertising can generate buzz and increase customer inquiries.
2. Empowering Self-esteem - Campaigns that address common insecurities, such as acne, can effectively boost self-esteem and resonate with the target audience.
3. Provocative Marketing - Using bold and controversial concepts in advertising campaigns can capture attention and generate conversation.
Industry Implications
1. Advertising - Advertising agencies can explore innovative ways to create interactive and empowering campaigns.
2. Beauty - Beauty clinics and skincare brands can leverage creative marketing strategies to address common insecurities and drive customer engagement.
3. Marketing - Marketers can adopt provocative tactics in their campaigns to stand out and generate buzz in a crowded marketplace.