Following up its inaugural 'Adults Only' capsule, streetwear brand Storvo released the second installment of its perspective on adult fashion with 'Adults Only Chapter II.' The Spring/Summer 2018 lineup is abundant in graphic-heavy tees, hoodies, as well as some seasonal outerwear. The color palette is dedicated to representing cheerful summery tones like yellow, however, the editorial that showcases the 2018 silhouettes are anything but.
In the spirit of adult fashion—or what happens when you grow up—Strovo takes a gloomy and edgy approach to its lookbook. The silhouettes and the palette of the streetwear are almost secondary to the vice-filled environment that communicates bad intentions and substance dependency. With its hazy and fuzzy lookbook, Strovo exhibits what adult fashion really is about.
Vice-Filled Fashion Lines
Storvo's Spring/Summer 2018 Boasts an Adult Fashion Aesthetic
Trend Themes
1. Adult Fashion Aesthetic - Opportunity for fashion brands to tap into the edgy and rebellious side of adult fashion with graphic-heavy designs and gloomy atmospheres.
2. Graphic-heavy Streetwear - Disruptive innovation opportunity for streetwear brands to create bold and expressive designs that cater to a youthful and edgy audience.
3. Seasonal Outerwear - Opportunity for fashion brands to showcase unique and trendy outerwear pieces that fit the themes of upcoming seasons.
Industry Implications
1. Fashion - Fashion industry can take advantage of the growing demand for adult fashion with an edgy aesthetic and graphic-heavy designs.
2. Streetwear - Streetwear industry can explore the market of edgy and rebellious fashion by creating graphic-heavy designs and gloomy atmospheres.
3. Apparel - Apparel industry can tap into the trend of seasonal outerwear and create unique and trendy pieces that fit the themes of upcoming seasons.