Adsum and Gramicci have collaborated to create their first capsule collection, which combines the eccentric rock-climbing origins of Gramicci with the innovative design sensibilities of Adsum. This collection reflects the rebellious spirit of both brands, pushing the boundaries with unique colors and styles.
The centerpiece of the collection is the photo print cargo pant, featuring a black and white all-over repeat print of vintage marketing photos from the 1990s. These pants incorporate design elements from the original G Pant, providing ample room and comfort while maintaining a functional, everyday wearability. Available in sage green as well, the pants strike a balance between style and function.
Another noteworthy piece is the Shell Gear Short, constructed from water-resistant, 100% recycled nylon filament yarns. These shorts feature an internal belt and large pockets for carrying essentials. The Tulip Hat, a two-sided bucket hat made of 100% organic cotton twill, offers sun protection and a versatile design featuring the Gramicci photo collage on one side and a solid Dusted Purple on the other.
The collection also includes graphic tees, full-zip hoodies, and workshirts that celebrate the collaboration between Adsum and Gramicci. These products will be available for purchase on Thursday, April 6th, at www.adsumnyc.com, and at select retailers globally on Monday, April 10th. This capsule collection brings together the strengths of both brands, offering a range of clothing that embodies the adventurous spirit and functionality of Gramicci while showcasing Adsum's modern design aesthetic.
Rebellious Outdoor Gear
The Adsum x Gramicci Collection Arrives for Spring
Trend Themes
1. Upcycling Outdoor Gear - The use of recycled nylon filament yarns in the Shell Gear Short presents an opportunity for other outdoor gear brands to incorporate environmentally conscious materials into their designs.
2. Vintage Marketing Prints - The photo print cargo pant featuring vintage 1990s marketing photos presents an opportunity for other clothing brands to incorporate unique prints and elevate the design of their products.
3. Dual-functionality Design - The Tulip Hat's two-sided design presents an opportunity for other outdoor gear brands to incorporate versatility into their products, offering consumers more options for wear and functionality.
Industry Implications
1. Outdoor Gear - This capsule collection presents an opportunity for other outdoor gear brands to collaborate with fashion brands and offer unique, functional, and stylish products.
2. Sustainable Fashion - The use of recycled materials in the Shell Gear Short presents an opportunity for other clothing brands to incorporate sustainable practices into their production processes to meet the demand of eco-conscious consumers.
3. Graphic Tees - The graphic tees in this collection present an opportunity for other clothing brands to collaborate with artists and designers to create unique and eye-catching designs that elevate their products.