There is nothing cool about foot fungus, but if any advertising agency could change your mind, it would probably be Saatchi & Saatchi. In this ad from Switzerland, they shatter and shred shoes to promote Lamisil, a product used to treat infections that attacks finger and toenails.
The motto of the campaign is located on the lower right corner of their ads and reads, “For feet you won't want to hide.†Brilliant!
Implications - Many topics can often be awkward and unpleasant to discuss, such as a medical condition. But by presenting a product for something like a foot fungus in a visually appealing and fashionable way, businesses are able to break down the barrier of socially acceptable conversation topics and make their product more approachable and appealing to consumers.
Shattered Shoes
Saatchi & Saatchi Pair With Lamisil to Promote Fungus-Free Feet
Trend Themes
1. Creative Medical Advertisements - Advertising agencies are finding innovative ways to present medical products in visually appealing and fashionable ways.
2. Breaking Social Taboos - By breaking down socially acceptable conversation topics, businesses are able to make their products more approachable and appealing to consumers.
3. Visual Marketing - Visual advertising and marketing techniques are becoming increasingly popular as they are able to capture the attention of the audience and promote the product in a more creative and engaging way.
Industry Implications
1. Pharmaceuticals - Pharmaceutical companies can take advantage of creative advertisements that make their products more appealing and approachable to consumers.
2. Advertising and Marketing - Advertising and marketing agencies can use innovative and visually engaging methods to promote their clients' products, breaking down social taboos and making the products more approachable.
3. Fashion and Design - Fashion and design industries can collaborate with medical companies to create products that are both fashionable and functional, promoting healthy lifestyles and breaking down social stigmas surrounding certain medical conditions.