This latest viral video from Microsoft captures a daredevil white mouse named Harvey on camera as he skydives out of a plane at 10,000ft. Don’t worry, the adorable little adrenaline junkie with the rainbow parachute makes a very smooth landing.
The tagline at the end of the video reads: "Expect more from your mouse."
I can’t believe the poor little creature didn’t suffer a heart attack. Perhaps he wasn’t the first mouse to attempt the jump. I didn’t see a note saying "No animals were hurt during the making of this video."
Skydiving Mice
Microsoft Uses Daredevil Rodent to Plug PC Peripherals
Trend Themes
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Viral Animal Marketing — Using animals in marketing campaigns to gain viral attention and increase brand awareness.
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Extreme Marketing Tactics — Employing over-the-top marketing stunts to create a buzz and generate excitement among customers and fans.
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Adventurous Branding — Tying brands to daring or adventurous activities or accomplishments to create a unique brand identity.
Industry Implications
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Technology — Using unconventional marketing strategies in order to appeal to tech-savvy customers and build a modern brand image.
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Travel and Tourism — Incorporating extreme sports or adventures into travel and tourism campaigns to attract thrill-seeking travelers.
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Consumer Goods — Using creative marketing tactics to differentiate products and stand out in crowded consumer markets.