I have mixed feelings about this ad for France ADOT which encourages people to make the organ donor pledge. I do fully support the message and I think the art direction is very witty, telling you that "You can be a hero after you die" by showing a young guy on the pavement assuming the flying Superman position after dying in a car accident with the blood oozing from his head.
And yet, that is exactly where my apprehension stems from: the glorification of the death, or making it look "cool" by capitalizing on the popular super hero notion in such a tragic situation where a young person in his early 20s just lost his life.
The ad was created by CLM BBDO, Boulogne Billancourt, France with creative directors Gilles Fichteberg, Jean-François Sacco, art director Lucie Vallotton and photographed by Cédric Delsault.
What do you think, do you agree with their art direction?
Glorifying Death
Blood Donors Are Heroes After They Die
Trend Themes
1. Glorification of Death - Opportunities for disruptive innovation in the funeral industry to provide more personalized and compassionate services for grieving families.
2. Heroic Organ Donors - Potential for disruptive innovation in the healthcare industry to improve organ donation processes and increase awareness through creative advertising campaigns.
3. Superhero Narrative - Opportunities for disruptive innovation in the entertainment industry to explore and challenge popular superhero tropes, creating meaningful and thought-provoking content.
Industry Implications
1. Funeral Industry - Disruptive innovation can be leveraged to transform the funeral industry and provide new ways for individuals to commemorate loved ones.
2. Healthcare Industry - Disruptive innovation can revolutionize organ donation processes, improving efficiency and increasing the number of donors.
3. Entertainment Industry - Disruptive innovation can be utilized to create unique and engaging storytelling experiences that challenge traditional superhero narratives.