Photoshop Express was launched in a "beta" test version is said to be easier to learn than the full blown version of Photoshop that is aimed at professionals. They must have realized that if they don't offer their programs for free, people will go elsewhere for photo editing software, like FotoFlexer.
Photoshop Express usage requires registration, but you get 2GB of storage (taking on Flickr?) and it syncs up with Facebook, MySpace and Picasa. All the other online photo editors will need to step up now that the mother of them all has stepped in.
"Targeted at everyday consumers, it's Photoshop stripped down to a pretty slick Flash 9-powered web app we got a demo of earlier today," Gizmodo explains. 'It's super easy to crop, adjust saturation or exposure, or perform several other simple, but solid photo tweaks, like pop color (pictured). You won't be doing any heavy lifting with it, since you can't work with layers, add text or do anything really awesome, like amazing Giz-style comic bubbles, but your mom will be able to make her pictures look better than ever."
Guess we won't need this anymore...
Free Photo Editing Programs
Adobe Photoshop Express
Trend Themes
1. Free Photo Editing Software - Disruptive innovation opportunity: Develop a free photo editing software that offers similar features and ease of use as Photoshop Express.
2. Online Photo Editors - Disruptive innovation opportunity: Create an online photo editor that can compete with Photoshop Express's features and integrations with popular social media platforms.
3. Simplified Photo Editing - Disruptive innovation opportunity: Build a simplified photo editing tool that caters to everyday consumers and offers easy-to-use features for enhancing images.
Industry Implications
1. Software Development - Disruptive innovation opportunity: Explore the development of free and user-friendly photo editing software that can rival Photoshop Express.
2. Social Media Platforms - Disruptive innovation opportunity: Enhance the integration of photo editing tools within popular social media platforms to provide users with more editing options.
3. Online Photography Services - Disruptive innovation opportunity: Establish an online photography service that offers simplified photo editing tools and storage options, competing with Photoshop Express's offerings.