The Adidas ZX Flux creatively lets the consumer be in charge of how their sneakers should look with clever photo-uploading technology. Buyers can send a photograph of a pattern, landscape or person they want printed across the Adidas ZX Flux sneaker silhouette and watch as their photograph becomes a wearable fashion accessory.
The Adidas ZX Flux shoes come with a design app platform that lets buyers choose the color, print and style of their new Adidas kicks. The app, called 'Miadidas,' lets sneaker enthusiasts upload their favorite pictures and watch as the photograph becomes a part of the sneaker's sleek design. Some examples on the app show consumers converting images of forests, beaches, fruits and flowers into a fresh new pair of Adidas ZX Flux sneakers. This concept would be a great way to turn your favorite Instagram pictures into wearable fashion.
Floral Photography Sneakers
The Adidas ZX Flux Use Photographs to Create the Shoes Print Design
Trend Themes
1. Customized Sneaker Design - Opportunity for brands to offer customizable sneakers using photo-uploading technology.
2. Personalized Fashion - Consumers can turn their favorite photographs into unique fashion accessories.
3. Photography-inspired Apparel - Incorporating photographs into clothing designs creates visually striking fashion options.
Industry Implications
1. Fashion Retail - Brands can leverage photo-uploading technology to offer personalized sneakers and clothing items.
2. Photography Services - Opportunity for photographers to collaborate with fashion brands and create custom designs using their photographs.
3. Mobile Applications - Development of apps that allow users to customize sneakers and other fashion items using their own photographs.