Most people don't give too much thought to what they wear when heading to the gym, but the Adidas Stella McCartney SS13 Collection emphasizes the importance and ease of showing off your best assets while getting your workout on.
Featuring model Irina Nikolaeva as the face behind the effortlessly cool collection designed by Stella McCartney for the sporting goods giant, the campaign shows off the bright neon hues and futuristic style of the new spring summer line. There may not be much heavy lifting going on in the photos, but the clothes look too good for anyone to notice.
Let the Adidas Stella McCartney SS13 collection get your blood pumping while boosting good health and an even better workout wardrobe.
Neon-Fueled Sport Campaigns
Boost Your Workouts with the Adidas Stella McCartney SS13 Collection
Trend Themes
1. Neon-fueled Sport Fashion - The trend towards bright neon hues in sportswear offers opportunities for disruptive innovation in athletic apparel design and manufacturing.
2. Futuristic Style in Fitness - The futuristic aesthetic showcased in the Adidas Stella McCartney SS13 Collection presents opportunities for disruptive innovation in fitness and athleisure products.
3. Athleisure Campaigns - The trend of combining athletic wear with everyday fashion in campaigns like the Adidas Stella McCartney SS13 Collection provides opportunities for disruptive innovation at the intersection of sports and style.
Industry Implications
1. Sportswear - The neon-fueled sport fashion trend opens up opportunities for disruptive innovation in sportswear manufacturing and design.
2. Fitness - The futuristic style in fitness exhibited in the Adidas Stella McCartney SS13 Collection creates opportunities for disruptive innovation in fitness equipment, technology, and experiences.
3. Fashion - The athleisure campaigns like the Adidas Stella McCartney SS13 Collection offer opportunities for disruptive innovation in the fashion industry, combining sportswear with everyday wear.