Stylized Sporty Kicks

If you haven't been convinced already, the Adidas Stan Smith Outdoor sneakers should prove that this collaboration between the brand and the tennis player can really do no wrong.

This time, the sporting company is bringing back the classical Adidas Stan Smith Outdoor sneakers with a modern twist. The updated version takes on hiking boot influences to add a completely new look to the shoe. The color contrasts of navy and orange with hints of white really accentuate the design aesthetic of these kicks. Other notable features include orange and white accents on the laces and back heel as well as hook eyelets. The use of five perforated eyelets to form three independent lines as a substitute for the trademark Adidas stripes also brings a nice change to the brand's usual design.

The ultra-slick suede Adidas Stan Smith Outdoor sneakers are available at End Clothing.

Implications - With the streetwear and sneakerhead culture continuing its ascent from underground movement to mainstream force, corporations and brands can capitalize by making products that appeal not only to a their style sensibilities, but to their practical side, too. By creating products that are fashionable and suitable in any weather and terrain, companies can increase the likelihood that consumers will create a longterm connection to their products because of how often they wear them.