Weekend warriors such as myself are going to have a field day with the new Adidas Recovery apparel line. Adidas' latest athletic line is designed to help the muscles of athletes recover quicker.
The new clothing does this by applying pressure on major muscle groups to increase blood circulation and to displace lactic acid, a major culprit of muscle fatigue. Included in the collection are short and long sleeve shirts, socks, tights and arm and calf guards. Adidas Recovery also fights off fatigue, so fading in the third quarter of an important flag football game shouldn't be an issue anymore. The new apparel is out now and is available only for men with a women's line expected to drop sometime in 2012.
Fatigue-Fighting Sportswear
Adidas Recovery is Designed to Keep You Playing at Peak Performance
Trend Themes
1. Muscle Recovery Apparel - Opportunity for disruptive innovation: Develop advanced materials and technologies to enhance muscle recovery for athletes.
2. Pressure-based Circulation Enhancement - Opportunity for disruptive innovation: Create innovative products that use pressure to improve blood circulation and reduce muscle fatigue.
3. Fatigue-fighting Sportswear - Opportunity for disruptive innovation: Design athletic clothing that actively combats fatigue during physical activities.
Industry Implications
1. Sports Apparel - Opportunity for disruptive innovation: Develop sportswear that incorporates muscle recovery and fatigue-fighting technologies.
2. Athletic Performance Enhancement - Opportunity for disruptive innovation: Create products and services that enhance athletic performance and recovery.
3. Sporting Goods Retail - Opportunity for disruptive innovation: Offer a curated selection of fatigue-fighting sportswear to cater to the needs of athletes.